dc.contributor.author | เชิญขวัญ ภุชฌงค์ | en_US |
dc.contributor.author | ธีระ ศิริสมุด | en_US |
dc.contributor.author | วันดี กริชอนันต์ | en_US |
dc.contributor.author | กาญจนาถ อุดมสุข | en_US |
dc.contributor.author | ศรีเพ็ญ ตันติเวสส | en_US |
dc.contributor.author | ยศ ตีระวัฒนานนท์ | en_US |
dc.date.accessioned | 2010-02-11T08:40:54Z | en_US |
dc.date.accessioned | 2557-04-15T08:41:33Z | |
dc.date.available | 2010-02-11T08:40:54Z | en_US |
dc.date.available | 2557-04-15T08:41:33Z | |
dc.date.issued | 2552-09 | en_US |
dc.identifier.isbn | 978-616-11-0113-8 | en_US |
dc.identifier.uri | http://hdl.handle.net/11228/2890 | en_US |
dc.description.sponsorship | สำนักงานกองทุนสนับสนุนการสร้างเสริมสุขภาพ, สถาบันวิจัยระบบสาธารณสุข,สำนักนโยบายและยุทธศาสตร์ กระทรวงสาธารณสุข | en_US |
dc.format.extent | 14734494 bytes | en_US |
dc.format.mimetype | application/pdf | en_US |
dc.language.iso | th | en_US |
dc.publisher | โครงการประเมินเทคโนโลยีและนโยบายด้านสุขภาพ | en_US |
dc.rights | โครงการประเมินเทคโนโลยีและนโยบายด้านสุขภาพ | en_US |
dc.subject | วัคซีน | en_US |
dc.subject | มะเร็งปากมดลูก | en_US |
dc.title | การเผยแพร่ข้อมูลข่าวสารเกี่ยวกับวัคซีนป้องกันการติดเชื้อ Human Papillomavirus ( HPV) ผ่านสื่อสิ่งพิมพ์ในประเทศไทยและผลต่อความรู้ ทัศนคติ การตัดสินใจรับวัคซีนของประชาชนกลุ่มเป้าหมาย | en_US |
dc.title.alternative | The dissemination of the information concerning Human papillomavirus (HPV) vaccine via printing media in Thailand and the effect of these information for knowledge, attitude and vaccination decision among women in Thailand | en_US |
dc.type | Technical Report | en_US |
dc.description.abstractalternative | This study aims to review public information concerning Human papillomavirus (HPV) vaccine
that was disseminated through printing media in Thailand. It also examines the knowledge and
decision to get vaccinated among people who had exposed and not exposed to the
information. Media analysis was performed on articles published in popular health, women and
teenage magazines, and newspapers between 1
st
January and 31
st
December 2007. The total
of 131 articles those met the study criteria were explored for the sources, content and
accuracy of the information. Furthermore, structured interviews were carried out in Bangkok
from June to September 2008 among female students in 4 high schools and 2 universities, and
female office workers, in public and private companies, including mothers, who had at least one
daughter. The total number of respondents was 1,568.
Analysis reveals that study articles contained the information mainly supported by vaccine
companies and private hospitals. Such printed information was disseminated to the public
before the first HPV vaccine got approval from the Thai Food and Drug Administration (FDA) in
March 2007. The number of HPV vaccine-related articles significantly decreased after the Thai
FDA issued a warning on private companies and hospitals to curb inappropriate vaccine
advertisements in August 2007.
The content of articles reviewed in this study can be classified into five categories, namely
(1) fear appeal, (2) making audiences confident in the vaccine by citing sound references,
(3) employing celebrities as presenters to make the vaccine well known to the public,
(4) emphasizing the weaknesses and disadvantages of cervical cancer screening tests,
(5) enhancing the image of vaccine companies. The study finds that 103 articles (79%)
provided incomplete information regarding vaccine safety and long-term efficacy, causes of and
alternative technology for prevention of cervical cancer, vaccine dosages, and target
populations. Twenty four articles (18.3%) provided inaccurate information on rational vaccinees
and vaccine efficacy.
The interview results show that interviewees who had exposed to HPV vaccine-related
information had significantly better knowledge concerning the causes of cervical cancer than
those who had never exposed to the information. At the same time, the levels of knowledge on
the vaccine differed significantly between the two groups of respondents. It is noted that high
school students and office workers were more likely to seek vaccination than other groups. The study also suggests that those who had exposed to HPV vaccine-related information and
misunderstood that: the vaccine could prevent other sexually-transmitted infections; the vaccine
could treat early cancer; or the vaccine was equally effective in those with and without sexual
activities, were more likely to seek vaccination than others. Furthermore, those with family
history of cervical cancer; those who had got the information about the vaccine from physicians,
relatives and friends; those who had known about the vaccine for longer than 6 months; and
those who perceived that the HPV vaccine-related information provided via public media was
for public purpose (in the opposition to commercial purpose) were more likely to seek
vaccination than the rest.
In conclusion, this study suggests that inaccurate and incomplete public information on HPV
vaccine would lead to undesirable effects to public health such as irrational vaccination. It is
important that respective authorities not only take serious actions to regulate public
advertisements of health products and services, but also empower consumers in order that they
can protect themselves from the consequences of inaccurate information. | en_US |
dc.subject.keyword | Human Papillomavirus ( HPV) | en_US |
dc.subject.keyword | HPV Vaccine | en_US |
dc.subject.keyword | Cervical Cancer | en_US |
dc.subject.keyword | Dissemination of the Information | en_US |
dc.subject.keyword | Media Analysis | en_US |
dc.subject.keyword | การเผยแพร่ข้อมูลข่าวสาร | en_US |
.custom.citation | เชิญขวัญ ภุชฌงค์, ธีระ ศิริสมุด, วันดี กริชอนันต์, กาญจนาถ อุดมสุข, ศรีเพ็ญ ตันติเวสส and ยศ ตีระวัฒนานนท์. "การเผยแพร่ข้อมูลข่าวสารเกี่ยวกับวัคซีนป้องกันการติดเชื้อ Human Papillomavirus ( HPV) ผ่านสื่อสิ่งพิมพ์ในประเทศไทยและผลต่อความรู้ ทัศนคติ การตัดสินใจรับวัคซีนของประชาชนกลุ่มเป้าหมาย." 2552. <a href="http://hdl.handle.net/11228/2890">http://hdl.handle.net/11228/2890</a>. | |
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