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การเผยแพร่ข้อมูลข่าวสารเกี่ยวกับวัคซีนป้องกันการติดเชื้อ Human Papillomavirus ( HPV) ผ่านสื่อสิ่งพิมพ์ในประเทศไทยและผลต่อความรู้ ทัศนคติ การตัดสินใจรับวัคซีนของประชาชนกลุ่มเป้าหมาย

dc.contributor.authorเชิญขวัญ ภุชฌงค์en_US
dc.contributor.authorธีระ ศิริสมุดen_US
dc.contributor.authorวันดี กริชอนันต์en_US
dc.contributor.authorกาญจนาถ อุดมสุขen_US
dc.contributor.authorศรีเพ็ญ ตันติเวสสen_US
dc.contributor.authorยศ ตีระวัฒนานนท์en_US
dc.date.accessioned2010-02-11T08:40:54Zen_US
dc.date.accessioned2557-04-15T08:41:33Z
dc.date.available2010-02-11T08:40:54Zen_US
dc.date.available2557-04-15T08:41:33Z
dc.date.issued2552-09en_US
dc.identifier.isbn978-616-11-0113-8en_US
dc.identifier.urihttp://hdl.handle.net/11228/2890en_US
dc.description.sponsorshipสำนักงานกองทุนสนับสนุนการสร้างเสริมสุขภาพ, สถาบันวิจัยระบบสาธารณสุข,สำนักนโยบายและยุทธศาสตร์ กระทรวงสาธารณสุขen_US
dc.format.extent14734494 bytesen_US
dc.format.mimetypeapplication/pdfen_US
dc.language.isothen_US
dc.publisherโครงการประเมินเทคโนโลยีและนโยบายด้านสุขภาพen_US
dc.rightsโครงการประเมินเทคโนโลยีและนโยบายด้านสุขภาพen_US
dc.subjectวัคซีนen_US
dc.subjectมะเร็งปากมดลูกen_US
dc.titleการเผยแพร่ข้อมูลข่าวสารเกี่ยวกับวัคซีนป้องกันการติดเชื้อ Human Papillomavirus ( HPV) ผ่านสื่อสิ่งพิมพ์ในประเทศไทยและผลต่อความรู้ ทัศนคติ การตัดสินใจรับวัคซีนของประชาชนกลุ่มเป้าหมายen_US
dc.title.alternativeThe dissemination of the information concerning Human papillomavirus (HPV) vaccine via printing media in Thailand and the effect of these information for knowledge, attitude and vaccination decision among women in Thailanden_US
dc.typeTechnical Reporten_US
dc.description.abstractalternativeThis study aims to review public information concerning Human papillomavirus (HPV) vaccine that was disseminated through printing media in Thailand. It also examines the knowledge and decision to get vaccinated among people who had exposed and not exposed to the information. Media analysis was performed on articles published in popular health, women and teenage magazines, and newspapers between 1 st January and 31 st December 2007. The total of 131 articles those met the study criteria were explored for the sources, content and accuracy of the information. Furthermore, structured interviews were carried out in Bangkok from June to September 2008 among female students in 4 high schools and 2 universities, and female office workers, in public and private companies, including mothers, who had at least one daughter. The total number of respondents was 1,568. Analysis reveals that study articles contained the information mainly supported by vaccine companies and private hospitals. Such printed information was disseminated to the public before the first HPV vaccine got approval from the Thai Food and Drug Administration (FDA) in March 2007. The number of HPV vaccine-related articles significantly decreased after the Thai FDA issued a warning on private companies and hospitals to curb inappropriate vaccine advertisements in August 2007. The content of articles reviewed in this study can be classified into five categories, namely (1) fear appeal, (2) making audiences confident in the vaccine by citing sound references, (3) employing celebrities as presenters to make the vaccine well known to the public, (4) emphasizing the weaknesses and disadvantages of cervical cancer screening tests, (5) enhancing the image of vaccine companies. The study finds that 103 articles (79%) provided incomplete information regarding vaccine safety and long-term efficacy, causes of and alternative technology for prevention of cervical cancer, vaccine dosages, and target populations. Twenty four articles (18.3%) provided inaccurate information on rational vaccinees and vaccine efficacy. The interview results show that interviewees who had exposed to HPV vaccine-related information had significantly better knowledge concerning the causes of cervical cancer than those who had never exposed to the information. At the same time, the levels of knowledge on the vaccine differed significantly between the two groups of respondents. It is noted that high school students and office workers were more likely to seek vaccination than other groups. The study also suggests that those who had exposed to HPV vaccine-related information and misunderstood that: the vaccine could prevent other sexually-transmitted infections; the vaccine could treat early cancer; or the vaccine was equally effective in those with and without sexual activities, were more likely to seek vaccination than others. Furthermore, those with family history of cervical cancer; those who had got the information about the vaccine from physicians, relatives and friends; those who had known about the vaccine for longer than 6 months; and those who perceived that the HPV vaccine-related information provided via public media was for public purpose (in the opposition to commercial purpose) were more likely to seek vaccination than the rest. In conclusion, this study suggests that inaccurate and incomplete public information on HPV vaccine would lead to undesirable effects to public health such as irrational vaccination. It is important that respective authorities not only take serious actions to regulate public advertisements of health products and services, but also empower consumers in order that they can protect themselves from the consequences of inaccurate information.en_US
dc.subject.keywordHuman Papillomavirus ( HPV)en_US
dc.subject.keywordHPV Vaccineen_US
dc.subject.keywordCervical Canceren_US
dc.subject.keywordDissemination of the Informationen_US
dc.subject.keywordMedia Analysisen_US
dc.subject.keywordการเผยแพร่ข้อมูลข่าวสารen_US
.custom.citationเชิญขวัญ ภุชฌงค์, ธีระ ศิริสมุด, วันดี กริชอนันต์, กาญจนาถ อุดมสุข, ศรีเพ็ญ ตันติเวสส and ยศ ตีระวัฒนานนท์. "การเผยแพร่ข้อมูลข่าวสารเกี่ยวกับวัคซีนป้องกันการติดเชื้อ Human Papillomavirus ( HPV) ผ่านสื่อสิ่งพิมพ์ในประเทศไทยและผลต่อความรู้ ทัศนคติ การตัดสินใจรับวัคซีนของประชาชนกลุ่มเป้าหมาย." 2552. <a href="http://hdl.handle.net/11228/2890">http://hdl.handle.net/11228/2890</a>.
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