The objective of this study was to assess health literacy and case studies of organic producers to evaluated changes in a chemical behavior risk of chemical exposure, and responsibility to consumers in the production and consumption of food from people's organic produce, and develop guidelines for educating changing behavior in order to develop health literacy for organic farmers. The study is an action research and reporting the results in phase 1 of the process and determining guidelines for the development of health intelligence for farmers The study was found that : The average score of health literacy of farmers in the production of agro-based production in basic and interactions at a moderate level, while the level of health literacy was at a low level The relationship of educational level and knowledge of self-protection of farmers is related in the same way both in self-protection. Disagree with the use of pesticide chemicals at statistical significance of 0.00 with better self-protection behaviors with statistically significant at 0.05. The study was related to the health literacy of the farmers producing the form Organic agriculture, which found that farmers with higher education levels had higher health intelligence than statistically significant at 0.00 Chemical use training has a relationship with the knowledge of self-protection of farmers. The group that used to train will have better knowledge with statistically significant significance at 0.00. Training on chemical use has a relationship with the attitude of farmers towards the use of pesticides. With statistical significance at 0.005. The study was related to the self-protection behavior of the farmers on the use of pesticides with statistically significance at 0.001. Training on chemical use had no relationship with literacy Farmers' health in the production of organic agriculture has a negative relationship with Knowledge of self-protection of farmers. The attitude of farmers towards the use of pesticides and chemicals. Health literacy of farmers in organic production with the value of the coefficient p <.01. The revenue is not related to knowledge of self-protection of farmers and health literacy of farmers in organic production and has a very low relationship with farmers' attitudes towards the use of pesticides and self-protection behaviors of farmers where the coefficient p <.01. The factors and the development of literacy building of organic farmers, consisting of social context, beliefs, attitudes, age, knowledge seeking, media training / books, awareness of family benefits and health, learning network Support from government agencies by proposing guidelines for educating and changing behavior to develop health literacy of organic producers. There should be support for knowledge sets and potential development of farmers. According to the type of production Support knowledge and management skills Build quality certification system Government support Establishment of an organic agricultural network at the sub-district level.