Abstract
The purpose of the research was to investigate model and study the effects of the community participation model to reduce alcohol consumption behavior. The study was
research and development, included 3 phases: the first phase was to review documents and urban context study, the second phase was to investigate community participation model and the final phase was to the effects of the community participation model to reduce alcohol consumption behavior. The sample consisted of 30 leaders and others. The research instrument was empowerment participation action research. Data were analyzed by the content analysis was also used.
The results indicated that the process for development of community participation model of reduce alcohol consumption behavior, the sample consisted of village leader, headman, village health volunteers, teachers, health officer, health leader and the other have a top level participation and more than 80 percentage of samples participated in all processes. The result of the community participation model to reduce alcohol consumption behavior included social measures by community, strong of community and network, people in community to reduce alcohol consumption behavior, the alcohol free zone in school temple and official place, many shops in the community not for sale alcohol drinking, the people have knowledge about toxic alcohol and innovation of community to reduce alcohol consumption behavior.
