Abstract
A community pharmacy is an establishment that provides primary medicine and health
services in the community of a country. It plays an important role in ensuring that people have
access to the medicines they need and are safe from using them. Providing advice and
management of primary health problems to the community. Pharmacies also have the potential
to be an important public health mechanism in the country in creating the value of health
services for the public in many ways according to the development of medical science. Changes
in health systems and social contexts Especially pharmacies with pharmacists who are
entrepreneurs and practice professionally directly to the needs of health services in the
community. It is in demand under the government's public health service policy due to the
importance of pharmacies in supporting people to access essential primary health services
through convenient and timely channels to reduce the burden of caring for illnesses of the
public and hospitals. However, the mission of pharmacies to provide health services to the
community is a business operation by the private sector that relies on the income component
to support the business itself. This is the origin of the research project to design a pharmacy
business for pharmacists that creates value as a business guide for pharmacists in the country's
desirable health services. and received research funding from the National Institutes of Health.
In 2024
The results show that the pharmacy business model can create desirable health services
and practical possibilities for pharmacists who are operating pharmacies and want to develop
service features to create value, including pharmacists who want to enter the pharmacy
profession. It can be considered as an alternative to use as a business model. 4 forms Starting
from a basic pharmacy business model for pharmacists with the characteristics of service values
that focus on being a dependency on medicines and medical supplies when needed by the
community. The second model is the pharmacy model of the health system network, which
helps the community to have convenient and fast access and effectively and supports
pharmacies to receive more attention from service recipients. Pattern 3: Pharmacy model
specializing in health specialties Suitable for pharmacists with specialized professional
competencies to create service value, and the fourth model is an innovative pharmacy model
with business characteristics that use innovation in health science and technological advances
to increase the quality of personalized services. There are suggestions for pharmacists who are
interested in how to assess their readiness and develop themselves to develop the pharmacy
business effectively.
