Abstract
Background Thailand is a major destination for international tourists from around the world. The
development of safe tourism will sustainably enhance Thailand’s tourism potential and is
therefore a strategic mission. In particular, the maritime public health system is a key mechanism
in building tourist confidence. The development of an integrated information data center
accessible to all sectors will help improve incident prevention, emergency response, and risk
management in maritime areas, while also enhancing tourism safety standards.
Objective To develop policy recommendations for an integrated maritime safety information
system.
Methodology This study employed action research. The structure of the information system was
designed by experts. Qualitative data were collected and analyzed through interviews, and
quantitative data were obtained from questionnaires administered to target groups in the study
areas.
Results The target population comprised 209 participants from Koh Samui, Koh Phangan, Koh
Tao, and Phuket Province, consisting of 130 members of the public and tourists, 47 personnel,
and 32 administrators. The evaluation results showed strong agreement at levels of 89.6%, 94.3%,
and 92.6% among administrators, personnel, and the public, respectively. Disagreement and
strong disagreement were reported at 4.2%, 0%, and 1.5% among administrators, personnel, and
the public, respectively. Administrators suggested that the registration process should be simple
and convenient, as well as emphasizing effective management. Personnel recommended
presenting information in a creative manner and providing training for local staff. The public
emphasized concerns regarding personal data security.
Conclusion The integrated maritime safety information system standard can effectively serve
administrators, personnel, and the public or tourists. It should incorporate efficient management
systems and strong data security measures.
