Abstract
Moving out from the area of health workforce affects staff shortages. Job satisfaction is the key factor
in the decision to remain or move. Satisfaction analysis will lead to a plan to tackle in the future. This
research aimed to identify the factors that were associated with job satisfaction and satisfaction level. The
instrument was a questionnaire of motivation, morale and satisfaction in their work. All health personnel
included health professional, supporting staff and employees. A questionnaire was filled out by hand.
Data collection was completed in June 2013 with response rate of 52.4%. The research found that most health personnel were satisfied with the work at a moderate level (31.4% satisfied at quartile 2). Quantile
regression showed that working relationships with colleagues and administrators had significant effect
on satisfaction of personnel who were satisfied at a moderate level (coeff. = 3.00; 95% CI: 0.33, 5.67). Life
balance had significant effect on those who had a high level of satisfaction (coeff. = 3.00; 95% CI: 1.60,
4.40), while advancement opportunities significantly influenced satisfaction at all levels. The researcher
proposed that the support of health worker should take into account the different levels of customer
satisfaction through organizational development, behaviors and shared value formation, including proper
appointment and special compensation.