Abstract
This quasi-experimental research aimed to determine effects of campaign using change agent team and mass media for promotion of Antibiotic Smart Use (ASU) concept and new social norm towards ASU. A correlation between social norm and ASU behaviors was also examined. The sample was 624 subjects, 348 were assigned to the intervention group, and 276 to the control group. The interintervention group was implemented with a campaign using change agent team and mass media aimed at promotion of ASU concept and new social norm. Paired t-test was used to compare social norm and ASU behaviors between baseline data and after the campaign implementation. An independent t-test was used to compare those between the intervention and control groups. Results at the end of the campaign implementation demonstrated that social norm in the intervention group was significantly higher than the baseline data, but no significant difference in social norm was found between the intervention and control groups. With regard to ASU behaviors, there was significant improvement in ASU behaviors after the campaign implementation in the intervention group. A Significant difference was also found for ASU behaviors between the intervention and control groups after the campaign implementation. In addition, this study demonstrated that changes in social norm towards ASU were significantly correlated with changes in ASU behavior.
